Introduction
When it comes to signage, there’s no shortage of signage companies who will be happy to take your money. However, if you’re looking for a sign that will help your business stand out and attract new customers, then making sure that you follow these 10 suggestions can make all the difference. Signwriters Sydney can make their customers happy because of their work dedication.
#1: Be clear about your communication objectives
- Be clear about your communication objectives.
- Define your audience: Who are you targeting, and what kind of person is this?
- Create a message that speaks directly to them: What do they want from you? How can you help them achieve their goals or reach their aspirations? What problems can you solve for them?
- Establish goals for your signage: What do customers need to know when they enter the store or office space, or when they approach the counter or window; which direction should they turn once inside; which elevator button should be pressed when arriving on a higher floor; how many floors does this building have altogether (it might not matter if it’s just one).
#2: Ensure you understand the local signage rules
When you’re buying signs for your business, it’s important to be aware of the local signage rules. These regulations will help you understand where and how your signs can be placed.
For example, if a sign is too large or if it has an illegal message on it, the city could require that you remove it immediately or face fines. It’s also possible that these types of violations could cause legal trouble for your business—so knowing what the local signage rules are beforehand can help ensure that everything goes smoothly when purchasing new signage (and beyond).
#3: Choose the right type of signage
- Digital signage. This type of signage offers the highest level of interactivity and engagement, allowing you to deliver messages as well as host video, animation and other content. Digital signs can be used indoors or outside, but they are more expensive than static signs.
- Static sign types include billboards, banners and posters. These signs are effective at attracting attention in specific areas (such as highways), but they aren’t very effective at delivering a message.
Digital billboards have become increasingly popular in recent years thanks to their ability to display messages quickly and efficiently across many different locations at once. They also allow advertisers greater control over what information is displayed on these screens since it doesn’t require any physical labor from employees working at each location every day (which makes them great for companies with large budgets).
#4: Choose the best spot for your sign
- Make sure your sign is visible.
- Make sure it is in a safe place.
- Make sure it is in a place that is easy to access.
- Make sure it is in a place that is easy to maintain and clean.
#5: Make sure that potential customers can read your sign
- Make sure that potential customers can read your sign.
- Ensure that your signage is readable from a distance, especially if you are located near a road or in an industrial area.
- Make sure that your signage is legible in different weather conditions.
- Ensure that it is visible at night and during the daytime, as well as when it’s foggy and rainy outside.
- Determine whether or not the potential customer will be able to see it from their vehicle as they drive by your business — this means making sure that there are no trees obstructing any part of the sign’s message!
- Be sure that people who are passing by on foot can also read what you have written on your signs (even if they aren’t driving).
#6: Remember to test your message before confirming your sign design and installation
When you’ve finished designing and installing your signage, it is important to test it before the installation crew leaves. The sign should be tested with a mock-up of your sign design or with a similar looking sign. This will give you an idea of how the message shows up in different colors, sizes and lighting conditions.
It may be helpful for someone else to be present when you do this test because they can provide feedback on what looks good and what needs to be adjusted based on their experience seeing similar signs at other locations.
#7: Check out what others are doing similar to your business
- Look at the competition. If you’re selling a product or service, chances are someone else is doing the same thing. If you want to make sure your signage is on-brand and in line with what customers expect from your business, it’s important to do some research.
- Check out what others are doing similar to your business. If you’re selling a product, look at other companies that offer similar products online—what kind of imagery do they use? Do their logos look familiar? Is there anything about them that makes them stand out from the crowd (or not)?
- For services, check out competitors’ websites and social media pages. How does their branding differ from yours? Do they have any unique features or benefits that set them apart from other businesses within their field? What kind of content do they publish online (e-books? blog posts?)
#8: Select a professional signage installer
- Look for a company with a good reputation.
- Look for a company that is easy to communicate with.
- Look for a company that is easy to get hold of.
- Look for a company that is easy to deal with.
- Look for a company that is easy to work with.
#9: Maintaining your sign is very important, it isn’t a one-off cost!
Maintaining your signs is very important, it isn’t a one-off cost.
In order to ensure you get the most out of your sign and that it is highly visible and readable there are a few things you can do. You can:
- Clean the sign regularly (every 1-2 weeks) with water and a soft cloth;
- Apply a sealant annually or as needed;
- Repair holes or rips immediately.
Following these suggestions will help ensure that you’re getting great value for money from your signage investment.
So, you’re considering purchasing signage for your business. Before you do, there are a few things to consider.
Signs can be an important part of any business’s marketing strategy. They’re an effective way to get your message across to customers and can be used in many different ways:
- To promote special offers or events in the future
- To advertise sales or new products
- To direct people around your store or facility (like a hospital)
Conclusion
We hope that this article has given you some ideas about how to choose the right signage for your business. If you’re still struggling with what type of sign to choose, or if you have any questions, feel free to contact us. We can help! Inquire here to advertise your products using a billboard.